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As an important traditional festival, the Spring Festival has become a key point for brands to establish emotional connections with customers. Gifts, as the core medium of festival marketing, not only need to convey blessings but also require innovative methods to deeply embed brand values in people's hearts. How can Spring Festival gifts break through traditional models to become a medium for customers to actively participate in communication? The following explores differentiated strategies for Spring Festival gift marketing from the underlying logic of brand and customer interaction.
In the world of gifts, the external packaging seen at first glance often precedes the product itself, initiating a silent dialogue with the recipient. Color is the most direct and impactful language in this conversation. When Pantone releases its annual color trend report, it offers far more than a set of fashionable color codes; it serves as a profound interpretation of the global collective emotions and cultural pulse. For designers, understanding and skillfully utilizing these color trends—especially integrating them into the visual strategy of gift boxes—means being able to touch hearts more precisely, allowing a sophisticated gift to carry and convey unique emotional value and brand stories from the very moment it is unwrapped.
EVA AIR has customized the Acrylic photo frame, baggage belt, travel socket and crystal trophy as souvenirs. The Acrylic photo frame is a magnetic model with crystal clear, strong magnetic fixation, easy installation, and can be placed horizontally or vertically; the baggage belt and travel plug are products that are often used during business trips, which can help to make travel life more comfortable and convenient, and they are popular gifts that are often chosen by the aviation, tourism, and hospitality industries; the crystal trophies are made of K9 crystal material, and are made into the shape of the tail section of the airplane, which can be customized with icons and text on the crystals and the bases. Both crystal and base parts can be customized with icons and text, very suitable for honorary gifts or souvenir gifts.
Air Astana
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Air Astana customized metal USBs, airplane USBs, ceramic cups and lids, mobile power and luggage straps as corporate gifts. All corporate gifts are printed with Air Astana LOGO and text, and the products look simple and generous, with a strong business atmosphere; one of the USB fingers and silicone cup lids are designed and customized into the shape of an airplane, which fully reflects Air Astana's aviation business.
Taiwan Beer
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Taiwan beer customized silicone table mats as promotional gifts; silicone material is durable, can contact the real thing, concave and convex texture design, effective anti-slip, placing items stable non-slip, the use of peace of mind, easy to clean; anti-scratch wear-resistant, not easy to wear and tear, exquisite style, not only anti-scalding heat insulation, to prevent hot pots and pans hot bowls scalded the desktop, but also decorative kitchen and restaurant; suitable for hotels, restaurants, homes and other scenarios, but also according to the requirements of the injection molding! It can also be injection molded with texture and LOGO according to the requirements, which can realize the uniqueness of the product. Material: Silicone Printing method: injection molding
Mcdonald
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McDonald's customized advertising cup, metal pen and metal USB as a gift for the event; advertising cup for the double-layer insulation design, not only to maintain the temperature of the tea soup, but also does not burn your hands, the printing area is large, you can print a variety of LOGO, logo or slogan; metal pen for the classic bullet head design, writing smooth, smooth and without line, suitable for office and learning, the head is equipped with a metal folder, easy to clip in the book, portable; metal USB, rotating shell design, USB3 0 Apple Lightning port, can be used for a variety of devices, a variety of capacity options, different customization needs. USB, rotating shell design, USB3.0 Apple Lightning port, can be used for a variety of devices, a variety of capacity options to meet different customization needs.
Advertising Cups
Material: AS PP
Printing method: color printing
Metal pen:
Material: Plastic Metal
Printing method: {print-1}
Metal USB
Material: Metal
Size: 48 x 12 x 8 (mm)
Packaging: paper box
Printing method: {print-1}
Raffles International Hotels Resorts
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Raffles Hotel has customized the Eco Wooden Colored Pencil Set as an event gift. The color pen set contains several color pencils, log barrels and high quality lead core, without stopping the lead, smooth writing; cylinder packaging saves time and effort, can be stored after use, to keep the desktop clean and tidy; pen barrels can be customized to print different styles, the shape of the cute and compact, the pen set is made of environmentally friendly materials, more to meet the pursuit of environmental protection of the corporate brand.
Macao Science Center
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Macao Science Center orders large-capacity eco-friendly canvas bags and eco-friendly wooden color pens as event gifts. Large-capacity environmental protection canvas bag with high-quality canvas fabric, wear-resistant and durable, easy to clean, can be reused; strict stitching, including concealed button, the details of the quality; large-capacity design, can be installed with a variety of items, convenient and easy to travel; shopping, shopping are suitable; cute color pencil set, colored pencil is a very easy to grasp the coloring tool, the effect of the drawings and the appearance of the pencil similar; wooden pencil and wax refill, compact and lightweight, 12 candy colors sweet and colorful! Wooden pencil and wax refill, compact and lightweight, 12 candy colors are sweet and gorgeous; suitable for home, office, advertising and promotion, student awards, business gifts and other occasions.
MTR
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MTR customized file folders, note books, ball pens, lapel pins and other products as anniversary gifts; file folders using practical large-capacity design, the outer layer of high-quality protection, is a must-have office learning supplies; note books using high-quality paper, writing smoothly, the internal selection of colorful note strips and high-quality note paper, easy to use, ready to use; lapel pins are made of zinc alloy material, baking varnish, enamel, and other crafts to choose from, the pin is made of 304 stainless steel material, easy to use, comfortable in hand, high-quality. The pin is made of 304 stainless steel, which is easy to use, comfortable and high quality.
L-shaped single-page folder
Material: PP
Packaging: OPP bag
Size: 310 x 220 (mm)
Printing method: {print-12}
Notebook
Material: Paper
Packaging: OPP
Printing method: {print-12}
lapel badge
Material: Zinc Alloy
Printing method: baked enamel
Poly Property
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Poly Property customized foldable travel bag as corporate gifts. Large-capacity folding travel bag, structural planning, can accommodate cosmetics, wallets, cell phones, umbrellas and other items, can be easily stored; when not in use can be folded, put away freely, can be inserted into the luggage bar, travel is more simple, can be put on the tailgate of the car, suitcase to meet the short and medium-distance journeys, to meet the different needs of different people, travel and business trips can be used, so that life is more convenient.
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